All brands earn a segment award in J.D. Power Initial Quality Study
Each of General Motors’ four U.S. brands earned a segment award in the 2012 J.D. Power and Associates Initial Quality StudySM, helping GM to its best-ever company score compared to the industry average in the 26-year history of the widely watched third-party quality measure.
GM has nine vehicles either receiving a segment award or placing in the top three of their respective segments. As a company, GM outscored the industry average.
For the first time, GM occupies the top three spots in the highly competitive Large Pickup Segment with the GMC Sierra LD, and Chevrolet Silverado HD and Avalanche, finishing one-two-three respectively.
“Clearly this is very significant for General Motors and our dealership” said John Crotty owner of Crotty Chevrolet Buick. “It attests to all the hard work and improvements that GM has made recently. To have the Chevrolet Malibu ranked as the top ranked mid-size car, the Chevrolet Silverado and Avalanche in the top three in the large pickup segment, and the Buick Enclave as the highest ranked midsize crossover/SUV segment is quite an accomplishment.
“Our biggest motivation is the recognition of quality from people who buy our cars and trucks,” said Alicia Boler-Davis, vice president Global Quality and U.S. vice president of Customer Experience. “We are listening to them and know we have more work to do to improve across our entire vehicle portfolio to provide the best overall ownership experience.”
• Malibu ranked highest in Midsize Car Segment
• Silverado HD ranked second and Avalanche ranked third in Large Pickup Segment respectively
• Tahoe is third in Large Crossover/SUV Segment
• Enclave ranked highest in Midsize Crossover/SUV improving 10 places in its segment
• Escalade ranked highest in Large Premium Crossover/SUV for the third year in a row
• SRX jumps seven spots to rank third in Midsize Premium Crossover/SUV
• Cadillac brand ranked 4th overall, improving five positions
• Sierra LD ranked highest in Large Pickup Segment
• All GMC rank-eligible models improved their individual scores
• Yukon ranked second in Large Crossover/SUV segment
The 2012 IQS is based on responses from more than 74,000 purchasers and lessees of new 2012 model year vehicles surveyed at 90 days of ownership. The study includes a 228-question survey designed to provide manufacturers with information they can use to quickly identify problems and drive improvement.