Football star brings play-calling skills to Verano driver’s seat
Quarterback Peyton Manning will bring the play-calling skills that have made him a star on the football field to the driver’s seat of the all-new 2012 Buick Verano luxury sedan in a new TV spot that debuts Wednesday during this year’s ESPY Awards. The award show will be televised live at 9 p.m. Eastern on ESPN.
In the spot, Manning uses the vehicle’s OnStar Turn-by-Turn navigation to “call an audible” and also employs the IntelliLink features that give Verano a competitive advantage over its segment opponents. With IntelliLink, drivers can control navigation, phone and entertainment functions through intuitive voice commands.
“It’s definitely easier to call audibles in the Verano as opposed to the line of scrimmage,” Manning said. “After I call audibles in the Verano, I don’t get hit in the back.”
With this 30-second advertising spot, Manning joins supermodel Marisa Miller, actor Ving Rhames, and professional basketball player Shaquille O’Neal in an ongoing series of commercials using each celebrity’s lifestyle to highlight Buick’s newest consumer-friendly luxury features.
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover. Learn more about Buick cars and crossovers at www.buick.com,