Mini Car Myths Debunked

2013 Chevrolet Spark challenges common myths  

 2013 Chevrolet Spark

Mini cars have been populating international streets for decades, and are now building a solid presence in the United States. The segment is characterized by some misconceptions that the newest entries, like Chevrolet’s all-new Spark, can confidently refute.

The 2013 Chevrolet Spark, a four-passenger, five-door hatchback, was designed to challenge what’s possible in the mini-car segment. “The all-new Chevrolet Spark will offer our customers both practicality and fun,” said Robert Crotty, VP of Crotty Chevrolet Buick in Corry, PA. “The great design and latest connectivity features are sure to make the Spark a fast favorite among Corry, Warren, Erie and Jamestown, NY area drivers looking for a small economical and affordable car.”

Here’s a look at how Chevy’s newest addition to its small car line-up is tackling some of the common misconceptions surrounding today’s mini-cars.

Myth: Mini cars aren’t Safe                 

Reality: Spark features the same advanced safety technologies available on the rest of the Chevrolet passenger car lineup 

The Spark protects both driver and passengers with 10 standard air bags, including dual-stage frontal air bags, seat-mounted side air bags and side curtain air bags that extend over the front and rear seating rows. A strong body frame made of high strength steel makes up more than 62 percent of the Spark’s underbody and 42 percent of its upper body.

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2013 Chevrolet Spark Maximizes the Mini Car Segment

Ten ways Chevy’s first mini car for North America delivers a huge driving experience

2013 Chevrolet Spark

2013 Chevrolet Spark

The 2013 Chevrolet Spark mini car, Chevrolet’s first mini car for the U.S. and Canadian markets, is a sporty four-passenger, five-door hatch. It is designed to excite Corry, Erie, Warren and Jamestown first-time buyers and city dwellers with its bold styling and colors, affordability, the safety of 10 standard air bags, fuel efficiency and maneuverability.

Spark also is the only car in its segment to provide MyLink Radio – a seven-inch color touch screen radio capable of displaying smartphone-based music, videos, photos and contacts for hands-free calling. MyLink Radio comes with two embedded apps for Pandora internet radio and Stitcher Smart Radio and later, BringGo, an embedded app for full-function GPS navigation, will be available for purchase.

Though compact, Spark offers more passenger and cargo room than other mini-cars such as the Fiat 500, Smartfortwo and the Scion iQ. Equipped with the Ecotec 1.25L four-cylinder engine and five-speed manual transmission, Spark offers competitive EPA-estimated fuel economy of 38 mpg hwy.

The Spark is already on sale globally. In the U.S. and Canada, Spark is offered in LS, 1LT and 2LT models.

“Spark is ideal for active city dwellers because it is easy to drive, easy to park and easy to own,” said John Crotty, Owner of Crotty Chevrolet Buick in Corry, PA. “For these customers, Spark is their key to the city.”

1. Design that grabs

In a segment of “cute” cars, Spark’s solid, powerful stance is designed to challenge the status quo, and its interior reflects refinement, craftsmanship and personal technologies normally associated with larger, more expensive vehicles.

While the Spark looks like a three-door hatch, designers cleverly disguised the rear doors by integrating the handles into the C-pillar area. The technique gives Spark its sporty appearance without sacrificing five-door comfort and utility. An integrated spoiler over the rear hatch door enhances Spark’s dynamic appearance while also improving the car’s aerodynamics, for fuel efficiency.

The Spark’s prominent two-tier grille and bowtie logo preserve Chevrolet’s signature global look. A wheels-out, body-in stance, stretched windshield accentuated by a single arc roofline, body-color front door handles and body sides free of cladding make the Spark appear more sleek, aggressive and upscale. Spark’s wheels-at-the-corners stance is further emphasized by standard 15-inch aluminum wheels.

Dramatically sized, elliptically shaped halogen headlamps stretch from the front fascia to the A-pillar. Their clear, polycarbonate lenses and chrome-coated headlamp bezels are sculpted into the forward corners, and accents within the housings offset the chrome bezels for a strong visual statement. Projector-type fog lamps are standard on the 2LT Spark model. 

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The World through the Windshield of a Mini-Car

2013 Chevy Spark arrives as U.S. demand for mini-cars grows

2013 Chevrolet Spark

2013 Chevrolet Spark

Mini-cars are widely popular internationally. Now, U.S. demand and sales are growing as well. After a successful run around the globe with more than 600,000 sales, the Chevrolet Spark is now available at Crotty Chevrolet Buick in Corry, PA. 

Customers’ tastes and needs have differed from region to region since the Spark launched in Korea in 2009. Here are some Spark facts from around the world:

• The Spark is the best-selling Chevy vehicle in India and pink is the preferred color in Korea.

• In South America, the Spark is seen as a status symbol for up-and-comers.

• In Europe, the Spark is most popular in Italy.

• In Africa, customers favorite color choices are red, cocktail green and atomic blue.

• In Australia, the Spark was originally only offered with a manual transmission.

• The Spark represents 40 percent of all General Motors vehicle sales in Lebanon.

• The Spark was reengineered for the United States to add technology and safety features as well as better ride and handling in city and highway driving.

For more information on the 2013 Chevy Spark, go to www.chevrolet.com/Spark

2013 Spark Around the World

 

The Chevrolet Spark Is Remixed for City Living

Enhancements include ride and handling, interior features and connectivity

2013 Chevrolet Spark

2013 Chevrolet Spark

The Chevrolet Spark, a mini-car currently sold in 100 markets worldwide, will debut at Crotty Chevrolet Buick later this year with new features specifically targeted to appeal to the urban millennial market.

“Chevrolet is listening to what young drivers want in a car,” said Robert Crotty, VP of Crotty Chevrolet Buick. “We are already seeing interest in the Spark from customers who are looking for an urban car that is easy to drive, park and own.”

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