New and returning customers opting for more luxury amenities
The redesigned 2013 Buick Enclave luxury crossover is the brand’s best-selling model through the first quarter with retail sales up almost 40 percent. And it is a second-time-around choice for nearly four in 10 owners trading in a first-generation Enclave.
As it builds Buick brand loyalty, the Enclave also continues to pull in first-time Buick buyers as it has since being introduced in 2007.
“The new Enclave is the first model in the second generation of the modern, rejuvenated Buick brand,” said Tony DiSalle, vice president of Buick Marketing. “In previous years we’ve talked about the new, younger, luxury-minded buyers coming to Buick for the first time. With the redesigned Enclave, we’re still seeing those new buyers, but we’re now also seeing the buyers who gave us a try with the first Enclave stay with us.”
“The Enclave award-winning design, craftsmanship and technology has reintroduced Buick to a new generation of customers,” said Robert Crotty of Crotty Chevrolet Buick. “With the redesign of the 2013 Enclave, we are seeing many of our current Enlcave customers upgrade to the new model while also selling to first time Enclave buyers.” [Read more...]